Ranking The Top Insurance Companies in PPC Marketing

Insurance Industry in PPC Marketing.

Insurance Industry in PPC Marketing.

Unless you have been hiding under a rock for the past 10 years, it’s almost impossible not to hear or see an Insurance commercial during the day or evening. However, what we may not recognize is the fact that some of these Insurance Companies apparently are “all over the place” when it comes to where decide to allocate those astronomical Advertising dollars. In this post, we will be focusing on PPC Marketing side of online advertising and you might be surprised not so much about the latest spending trends, but also which other “not so familiar” companies are pushing their way into the mix.

Let’s take a deeper dive.

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As you can see above and below, (special thanks to SpyFu for their PPC Competitive Analysis Software) the Insurance Industry in the PPC world is a monster compared to others. Without it, I am sure that Google’s cafeteria would be serving hot dogs instead of Flank Steak with a side of Caviar. Putting “bitter” humor  aside, the numbers are astounding. Each of these (3) competitors share over 239,000+ keywords and frankly these keywords are not cheap.

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The High Cost Per Click of Insurance Keywords:

Here you will see the breakdown of the estimated CPCs (Cost-per-click) of these car insurance related terms. The reason for these high CPC’s is due to the fact that Google puts a value on terms that have a high return value. For example, the CPC for the term “coffee makers” is well under $2.00, while “car insurance rate quotes” is around $40-$50.

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Insurance Company PPC Budget Comparison:

In this graph it’s not surprising to see StateFarm and Geico ahead of all of the others, however what is worth noting is the variance of these (2) companies over the 12-month cycle. StateFarm shows a gradual decline in PPC Spend, while Geico (and others) increase spend from October into the Winter/Spring months. Another interesting tidbit is the fact that another Insurance company (which is not as well known as others in this chart) is spending more than all of the others in PPC Marketing.

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