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The Google Trends chart below is an indication of the searching behavior for the Coronavirus and related terms. As you can see, the interest within the USA started roughly around the same time the first the WHO (World Health Organization) was alerted something was going on China.





Marketing Diversification for StartupsIf there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification...  and a lot of it. startups typically have very limited advertising budgets so they have to account for every penny they spend. In this article, I will explain the reasons


Are you getting tired of sifting through countless marketing articles trying to get some actual tangible advice to grow your Wealth Management company? Finding out that many of them fall short in terms of specific strategies by merely stating the obvious? Well, this article is different. I will cut

Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it's advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency

storytelling-marketingAs Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate

It's becoming quite apparent that the Startup world is experiencing a slowdown and there appears to be no quick-end in site, unless you scrap everything your doing and start over. According to many articles from very reputable news sites around the web, the common issue at hand is

facebook-ads-micro-targetingSince its inception back in 2007, Facebook Ads has changed the way companies approach their online advertising strategies. Early on, many advertisers have tried and failed with Facebook Ads NOT because they were targeting the wrong audience, but because they did not fully understand the dynamics of this (non-search

Facebook Ads NonprofitWhenever I speak to Nonprofits (which is something I love to do), I always evangelize the importance of leveraging all of the online technology companies which offer "in-kind" services, especially Google Grants. However, for marketers in today's world, Google Grants is simply not enough. Identifying with potential donors



Unless you have been hiding under a rock for the past 10 years, it's almost impossible not to hear or see an Insurance commercial during the day or evening. However, what we may not recognize is the fact that some of these Insurance Companies apparently are "all over

The word Opportunity revealed by a missing jigsaw piecePPC Marketing has established itself as a multi-faceted platform with various benefits that go well beyond that are driving sales and revenue. The one strategy can make a profound influence (especially in this political environment) is "Reputation Management". However, it appears that with all of the millions and billions

ppc-strategiesFor many of us, PPC is perceived and utilized as a fast and sometimes cost efficient way to drive qualified visitors and conversions to a advertiser’s website. Many PPC agencies and Freelancers spend their time optimizing and strategizing around improving conversions and improving ROI%. However, over the years PPC has

PPC-Marketing-PoliticsIf you are following the Presidential Election (or maybe not) you know its quite obvious that the entire Republican Party not only does not like Democratic Party, they despise front-runner Hillary Clinton on pretty much everything.

However, what you probably didn't know is that from a PPC Marketing

Over the years, PPC Marketing has evolved quite expeditiously in pretty much every aspect of it's existence. We have witnessed changes in algorithms, matching options, targeting, social influence, etc... which have literally forced all PPC Marketers to be more vigilant when it comes to getting the best bang for

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