Don't get me wrong, Google Grants is an amazing "in-kind" gift for those qualified 501(c)(3) Nonprofits (especially for those who are utilizing it efficiently). However, times have changed since it's inception in 2003 and considering the multi-device environment that we live in, Google should consider adapting their Mobile Network as a viable option for Google Grantees. Maybe call it (GrantsMobile)?
In this post, I will discuss the reasons why Google should revamp their Grants program to
Since its inception back in 2007, Facebook Ads has changed the way companies approach their online advertising strategies. Early on, many advertisers have tried and failed with Facebook Ads NOT because they were targeting the wrong audience, but because they did not fully understand the dynamics of this (non-search like) Ad platform. The confusion (still today) is due to the enormous traffic volume of users (which many of them disclosed their likes, interests, age, sex,
In today's world, there is rarely a PPC Marketing Strategy that does not include or even toy with the notion of creating either a Facebook Ads or Twitter Ads campaign(s) at some point in the strategy life-cycle. Because of this, marketers are developing and testing different audience segments based on interests, household income, marital status, exercise habits, etc... Frankly, it has changed the landscape of online marketing as we know it. In this post, I
Whenever I speak to Nonprofits (which is something I love to do), I always evangelize the importance of leveraging all of the online technology companies which offer "in-kind" services, especially Google Grants. However, for marketers in today's world, Google Grants is simply not enough. Identifying with potential donors, volunteers and simple awareness has evolved way beyond the search engines and into our Facebook and Twitter feeds as we all crave instant news, gossip and basic
In 2015, the movie industry reported a record setting $11 + billion in world-wide ticket sales. According to the Fool.com article entitled A 2016 Outlook for the Movie Theater Industry, The U.S. theater industry is controlled by three main companies Cinemark Holdings , Regal Entertainment and AMC Entertainment. However, in the PPC Marketing world, which can sometimes act as a "barometer" of company marketing vision, only one of these industry titans is starting to learn
Unless you have been hiding under a rock for the past 10 years, it's almost impossible not to hear or see an Insurance commercial during the day or evening. However, what we may not recognize is the fact that some of these Insurance Companies apparently are "all over the place" when it comes to where decide to allocate those astronomical Advertising dollars. In this post, we will be focusing on PPC Marketing side of online