As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client […]
Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency and the client. Furthermore, there needs […]
There are many different ways to use the web besides a mouse and a pair of eyes. Users navigate for example with a keyboard only or with their voice. All the functionality, including menus, links and forms should work using a keyboard only. This is essential for all assistive technology to work properly. The only […]
This post should display a featured image, if the theme supports it. Non-square images can provide some unique styling issues. This post tests a vertical featured image.
This post should display a featured image, if the theme supports it. Non-square images can provide some unique styling issues. This post tests a horizontal featured image.
This content is before the more tag. Right after this sentence should be a “continue reading” button of some sort on list pages of themes that show full content. It won’t show on single pages or on themes showing excerpts.
This is a user-defined post excerpt. It should be displayed in place of the post content in archive-index pages. It can be longer than the automatically generated excerpts, and can have HTML tags.
This is the post content. It should be displayed in place of the auto-generated excerpt in single-page views. Archive-index pages should display an auto-generated excerpt of this content. Depending on Theme-defined filters, the length of the auto-generated excerpt will vary from Theme-to-Theme. The default length for auto-generated excerpts is 55 words, so to test the […]
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This is a sticky post. There are a few things to verify: The sticky post should be distinctly recognizable in some way in comparison to normal posts. You can style the .sticky class if you are using the post_class() function to generate your post classes, which is a best practice. They should show at the […]